Characteristic
1.Full time clothing, spring and summer trend, autumn and winter trend
2.Product line extension: according to the trend of women's fashion in the new year, when launching new products of the original product line, we should consider to expand the product line, gradually launch in the form of OEM, and increase the market share of products.
3.The fabric is made of 100% wool. The fabric is soft and smooth, comfortable, elastic, hygroscopic and warm. After the pure wool fabric is loosened by hand, there is basically no wrinkle. If there is a slight crease, it can also fade away in a short time, and it will recover quickly. The plastic effect and drape are good, and the style is simple and generous. Feel warm and rich.
4.The main color is navy blue. The ocean style is mainly composed of three different shades of blue, lake blue and sky blue. The stable style is mainly mud yellow, brown grey and soil brown. Warm and sweet style is mainly pink, light pink, coral red and beige. The exotic style is mainly golden, lake green and blue.
5.A variety of dresses, suits, etc
6.The trend of detail products can't do without adding color to the details.
7.Specification and size
8.Price positioning
9.Differentiated customization
一、According to the characteristics of consumer groups, we will create high-end products, high-quality fabrics, and good comfort so that customers can feel high-quality products.
二、Private customized service: according to the personalized needs of customers, choose fabrics, colors and styles to make the products meet the needs of customers' bodies, and make the decorated products more feminine and curvilinear, so as to build a private customized clothing workshop for high-end consumers.
10.Core competitiveness
Have strong ability of brand planning and marketing, and form the ability of brand planning to market, make a comprehensive view of value chain, and complete the transformation from product structure advantage to brand advantage